Make Your Nanay Proud

Cover concept & layout:
Jake Ruiz

Concept, design, layout, diagrams:
Jake Ruiz

MYNP is the first book of the Make Your Nanay Proud Foundation aimed at promoting its advocacy for mothers. With renowned personality Boy Abunda at the helm, the book is a collection of testimonials from different well-known personalities (celebrities, athletes, politicians, etc.) about their love for their mothers. I designed the book with a unique layout for each person, with around 80 testimonials for the whole book.

I designed MYNP with the testimonials in mind, coming up with ways on creatively juxtaposing the messages with photographs of each personality and their moms. I wanted to honor the relationships between mother and child, and therefore found ways to work around the challenge of personal photos submitted, some of which were in low resolution. To do this, stylized photo treatments and typographic elements came into play.

The book was a certified hit, and was on the National Book store best-seller before it eventually sold-out