Petmeals! Is a mobile app concept for a pet food company (of the same name) that offers pet meals made of fresh and natural ingredients. Apart from just being a typical shopping app, it allows for meal customization, as well as options to re-orders (which a lot of apps here lacked).

The app was designed with Filipino pet owners in mind. Foundational research such as interviews, and competitive audits were initially done prior to the ideation of the app. Some pain points in existing platforms include a lack of a re-order/history, lack of visualization (photos in particular to visualize the meals), and a lack of customization. Insights gathered acted as the foundation for the structure and overall experience of the application.

Usability testing was also conducted during various phases of the development of the app to further enhance the app and fit user needs.

This app concept was rendered as part of my Google UX Certificate Course (Coursera) requirements.