Maynilad 2017
Annual Report
Cover concept & layout:
Jake Ruiz
Concept, design, layout, diagrams:
Jake Ruiz
Photography:
Jorem Catilo
For their 2017 Annual Report, Maynilad’s key message was to Stay the Course. While 2017 was a challenging year, Maynilad rose above the turbulent business environment and remained focused on meeting their goals with a clear roadmap for sustained growth while maintaining their strong commitment to meet service obligations.
To communicate this message, I designed a cover which highlights a water trail emanating from a boat to signify “staying on course”. Creative use and variation of typography with a clean layout and infographics were implemented for the content layout and design.