Negrense Volunteers for Change Foundation, Inc. is a non-profit organization based in Bacolod City, Philippines. Their core mission is to fight hunger and poverty by providing proper nutrition and access to quality education for children of the poor. To visualize this, I created a logo mark composed of malunggay leaves in the form of a flying butterfly in shades of green. The leaves represent nourishment while also paying tribute to the organization’s core nutrition product - Minggo (monggo + malunggay). The butterfly represents the call-to-action of NVC volunteers to go out and “fly” to help those in need. It soars high and free, representing NVC’s goal to feed as many children and families as they could.

I also developed a logo usage manual to help the organization apply the brand identity in their various marketing materials.