As an online beauty subscription offering a monthly customized beauty box based on habits, skin types, and preferences, I proposed an visual identity which would reflect sophistication and their origins from India.

The logomark I designed is a lotus, India’s national flower with the Sanskrit “P” and “B”integrated inside the icon. The overall effect of the flower and elegant lines of the Sanskrit characters signifies beauty and femininity. The color black is chosen to reflect sophistication, while serving as the perfect complement to the colorful makeup and beauty products offered by the company. This logo is integrated to the letterhead, envelope, business card, website buttons, PowerPoint template, and box packaging--all of which were designed by me.